htmx lead capture form
Qualify inbound leads with company and budget context.
Recommended fields
| Field | Type | Required |
|---|---|---|
| name | text | Yes |
| Yes | ||
| company | text | No |
| budget | select | No |
| message | textarea | No |
The code
Use `hx-post`, `hx-ext="json-enc"`, and an `hx-headers` attribute for `Accept: application/json`. Swap the response into the page.
htmx (hx-post + json-enc)
contact.html
<!-- Include htmx + the json-enc extension -->
<form
hx-post="https://formloom.vercel.app/api/submit/YOUR_ACCESS_KEY"
hx-ext="json-enc"
hx-swap="outerHTML"
hx-headers='{"Accept": "application/json"}'
>
<label>
Name
<input type="text" name="name" required />
</label>
<label>
Work email
<input type="email" name="email" required />
</label>
<label>
Company
<input type="text" name="company" />
</label>
<label>
Budget
<select name="budget">
<option value="< $1k">< $1k</option>
<option value="$1k–$10k">$1k–$10k</option>
<option value="$10k–$50k">$10k–$50k</option>
<option value="$50k+">$50k+</option>
</select>
</label>
<label>
What do you need?
<textarea name="message"></textarea>
</label>
<!-- honeypot: bots fill this, humans don't see it -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off" />
<button type="submit">Send</button>
</form>Plain HTML (no JavaScript)
contact.html
<form action="https://formloom.vercel.app/api/submit/YOUR_ACCESS_KEY" method="POST">
<label>
Name
<input type="text" name="name" required />
</label>
<label>
Work email
<input type="email" name="email" required />
</label>
<label>
Company
<input type="text" name="company" />
</label>
<label>
Budget
<select name="budget">
<option value="< $1k">< $1k</option>
<option value="$1k–$10k">$1k–$10k</option>
<option value="$10k–$50k">$10k–$50k</option>
<option value="$50k+">$50k+</option>
</select>
</label>
<label>
What do you need?
<textarea name="message"></textarea>
</label>
<!-- honeypot: bots fill this, humans don't see it -->
<input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off" />
<button type="submit">Send</button>
</form>@formloom/client (typed SDK)
submit.ts
// npm i @formloom/client
import { createForm } from "@formloom/client";
type Contact = {
name: string;
email: string;
company?: string;
budget?: string;
message?: string;
};
const form = createForm<Contact>("YOUR_ACCESS_KEY");
// End-to-end typed: TS errors if you send the wrong shape.
const { success, message } = await form.submit({
name: form.name.value,
email: form.email.value,
company: form.company.value,
budget: form.budget.value,
message: form.message.value,
});Tips
- Forward to your CRM via webhook so leads land where sales works.
- Use AI spam scoring to filter junk leads before they reach sales.
FAQ
Add a webhook pointing at your CRM's inbound endpoint (or Zapier/Make) — every submission is forwarded as JSON.