FormLoom

htmx lead capture form

Qualify inbound leads with company and budget context.

Recommended fields

FieldTypeRequired
nametextYes
emailemailYes
companytextNo
budgetselectNo
messagetextareaNo

The code

Use `hx-post`, `hx-ext="json-enc"`, and an `hx-headers` attribute for `Accept: application/json`. Swap the response into the page.

htmx (hx-post + json-enc)
contact.html
<!-- Include htmx + the json-enc extension -->
<form
  hx-post="https://formloom.vercel.app/api/submit/YOUR_ACCESS_KEY"
  hx-ext="json-enc"
  hx-swap="outerHTML"
  hx-headers='{"Accept": "application/json"}'
>
  <label>
    Name
    <input type="text" name="name" required />
  </label>
  <label>
    Work email
    <input type="email" name="email" required />
  </label>
  <label>
    Company
    <input type="text" name="company" />
  </label>
  <label>
    Budget
    <select name="budget">
      <option value="< $1k">< $1k</option>
      <option value="$1k–$10k">$1k–$10k</option>
      <option value="$10k–$50k">$10k–$50k</option>
      <option value="$50k+">$50k+</option>
    </select>
  </label>
  <label>
    What do you need?
    <textarea name="message"></textarea>
  </label>
  <!-- honeypot: bots fill this, humans don't see it -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off" />
  <button type="submit">Send</button>
</form>
Plain HTML (no JavaScript)
contact.html
<form action="https://formloom.vercel.app/api/submit/YOUR_ACCESS_KEY" method="POST">
  <label>
    Name
    <input type="text" name="name" required />
  </label>
  <label>
    Work email
    <input type="email" name="email" required />
  </label>
  <label>
    Company
    <input type="text" name="company" />
  </label>
  <label>
    Budget
    <select name="budget">
      <option value="< $1k">< $1k</option>
      <option value="$1k–$10k">$1k–$10k</option>
      <option value="$10k–$50k">$10k–$50k</option>
      <option value="$50k+">$50k+</option>
    </select>
  </label>
  <label>
    What do you need?
    <textarea name="message"></textarea>
  </label>
  <!-- honeypot: bots fill this, humans don't see it -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off" />
  <button type="submit">Send</button>
</form>
@formloom/client (typed SDK)
submit.ts
// npm i @formloom/client
import { createForm } from "@formloom/client";

type Contact = {
  name: string;
  email: string;
  company?: string;
  budget?: string;
  message?: string;
};

const form = createForm<Contact>("YOUR_ACCESS_KEY");

// End-to-end typed: TS errors if you send the wrong shape.
const { success, message } = await form.submit({
  name: form.name.value,
  email: form.email.value,
  company: form.company.value,
  budget: form.budget.value,
  message: form.message.value,
});

Tips

  • Forward to your CRM via webhook so leads land where sales works.
  • Use AI spam scoring to filter junk leads before they reach sales.

FAQ

Add a webhook pointing at your CRM's inbound endpoint (or Zapier/Make) — every submission is forwarded as JSON.
htmx lead capture form — copy-paste code + live demo · FormLoom